Dynamic Semantic Publishing – an approach to publishing large, changing datasets
The term “dynamic semantic publishing” was defined to describe the BBC’s metadata-driven publishing approach to addressing their “too many pages for too few journalists” problem in producing the 2010 World Cup website and the 2012 Olympics Site.
Dynamic Semantic Publishing utilises text analysis and semantic metadata tagging to automatically ingest & annotate content, and dynamically assembles and publishes thousands (in the case of the BBC Olympics site) without requiring manually curated aggregation pages.
90% of the pages on a Dynamic Semantic Publishing site are automatically created with minimal editorial workflow, freeing up resources to concetrate on creating new content. The model allows for reuse of content across multiple channels, providing increased audience reach and ROI.